So, I actually wrote this interview quite some time ago, but since this took place I hadn’t heard from neither his team (it seems he’s gone MIA) or the publication I had originally written this for (the website has been “under construction” for 4 months now), so I figured I would just publish it on my own website. Not sure whether I’m actually allowed to do this, probably not. But hey, it’s new content! So take a read.
A few years ago, a video was released of a fresh-faced, admittedly “broke” and “dead trim” Hardy Caprio in a car park with friends rapping his first Hollywood H freestyle. A young Hardy spits, “I do grime, do rap, do ends, do uni and when I’m back in Croydon I’m making a movie”. Little did he know that this eventually would lead on to become the catalyst into revealing his full potential. Between studying full-time and grinding towards his dreams, Hardy knew that his route was unconventional compared to his contemporaries, yet the South London didn’t let the naysayers define his future and is continuously looking to push that for himself.
Now, ready more than ever to drop his debut mixtape in the new year, Hardy is coming in with teeth. Having already dropped infectious summer Afrobeat swing of tracks like “Something New” and “Drop Top” with T Mulla, these pre-release collaborations show Hardy as one of the breakout stars of a hyper-fertile period for homegrown, authentic UK grime. Proclaiming the close of 2019 and 2020, as “The years of Hardy”- his vision as to what he wants is as clear as ever. To show our excitement, we spoke to the grime star ahead of his album release about taking over the world, being straightforward, giving back and exceeding expectations.
If there’s one thing you would like people to understand about you, what would that be?
That I’m always going to be myself, unapologetically.
Songs that best describe your life and journey.
Kelis and Andre 300 ‘Millionaire’ and my song ‘Wifey Riddum’.
Most significant lesson you have learnt since entering the music industry?
It’s best to make your own mistakes because no one is going to earn the ramifications for you.
Unsigned was basically your breakthrough record- did you know that as you were creating it?
Yeah! It was either going to be my breakthrough or not, we thought that if this one wouldn’t work then we have no idea what will. We tried our best to make it the perfect three-minute song; from the beat to the lyrics and how they’re being said. We put all our bets on it.
What’s your usual thought process when creating new music?
It depends what we’re trying to get out of it. For now, it’s more about how it feels, but in general moments where there are moments as an artist where you have to prove yourself and take it further. I’ve consciously said to myself, “Yeah, you need to take it to the brim with this song”.
You recently stated that there is no such thing as the perfect rapper. Do you set the same standard for yourself or are you your own worst critic?
I am my own worst critic but at the same time I am also my own biggest fan. I say stuff that I want to hear from rappers. As a rap fan, I’ve heard a lot of things being said and overtime it all sounds the same. So when it was time for me to rap, I wanted to say and hear something different. I want new stuff, new imagery, new slang, everything! I mean, I like my stuff [laughs] you just need to be the best version of yourself, I know it sounds cliché but that’s all it is.
Have you ever had a moment of major doubt within yourself? You’ve spoken a lot about people not believing in you- how do you usually work to get over it?
It’s more THEM, it’s a ‘them’ problem and not a ‘me’ problem. If I had a problem, then I would crumble much earlier, I believe in myself. I believe I can do it, so there’s nothing that anyone can tell me, to be honest. If I can’t do something, I’m going to learn how to do it, and do you know what? I’ve done that time and time again, so I feel like I just need to make music for me at this point. Every criticism I’ve heard is so silent right now, but I just want to say to them, “Thank you very much”.
Going to university and graduating with a degree in accountancy is quite contrasting to being a rapper, and having such an unconventional route to success compared to other rappers must be quite isolating. Do you ever find it to be a challenge?
Within myself, I know that it is not a hindrance. The people that see it as a problem don’t even matter, I don’t care about them. If you have an issue with it, then you’re not even in the real world. I think people attribute rap music to struggle, violence and other negative stuff, and so to think that I haven’t seen any of that because I’ve been to university then you’re one of the dumbest people in the world. It can be seen as a challenge but I don’t see it as that- it’s just my story. If you want to hear the same story over and over, then I’m probably not the guy for you.
What was it like generally balancing both university and your side rap hustle?
When I look back on it, I didn’t think it was the hardest thing in the world. I’m a workaholic though, so now I look at it and I realise that it wasn’t very healthy. I would be staying up in the studio then I would go to uni without any sleep at all. At that moment, I knew that it was all what I wanted so I didn’t actively see it as an obstacle, at that time I didn’t see it as challenging.
You’re only in your early 20’s- what do you hope to achieve by the time you hit your 30’s? Is there any defining moment that will have you think, “Yeah, I’ve made it”?
I just want to take over the world [laughs]. There is not a lot to ask for, I’ve done a lot of things that I didn’t ever expect to do like doing things for my family. And now, I want to change the lives of those around me and help other people, too. Not even when I “get there”, but now I just want to be helping people because the more of us there are too lift up, the better. I want everybody to feel like they can chase what they want because some people might think that because they don’t come from a certain background that they can’t take part and it alienates them. If you know your characteristics, you can find your way.